Who we are
Afaafa is an investment and advisory business co-founded and managed by husband and wife Geoff Miller and Sasha Kazantseva-Miller.
Its ethos is to help emerging growth businesses succeed through provision of funding, strategic input, corporate governance and hands-on involvement. It engages with businesses at different stages of their development in variety of sectors ranging from genomics and consumer internet to aviation and alternative finance. Its focus is on building long-term, trusted relationships with exceptional founders that are disrupting the status-quo and connecting them with the right funding and investors to take them to their next stage of growth.
Afaafa combines the decades of experience its team has working within companies in the technology, finance, and marketing around the world, including helping dozens of early stage businesses through the challenges of achieving their ambitions.
"Afaafa" is a Swahili word meaning "virtue" which represents the founders’ belief in conscious business as the most powerful force for good and links back to the place where Geoff and Sasha originally met - climbing Mt Kilimanjaro, Tanzania for charity in 2006.
Afaafa Limited is a company registered in Guernsey, company registration number 56389 and is registered with the Guernsey Financial Services Commission as a Non-Regulated Financial Services Business.
Geoff Miller spent twenty years in the UK financial services industry, as an analyst and as a fund manager, focused within the Financials sector. As an analyst he led the number one-rated UK small and mid-cap Financials team, and as a fund manager ran the largest listed Financials fund in London. He moved offshore in 2007, working in Moscow and Singapore before moving to Guernsey, from where he built GLI Finance into a leading investor in the alternative finance sector. Leaving at the end of 2015, he is now a Director, Adviser, Mentor and Investor across the alternative finance and broader fintech sector. In addition, he serves as Chairman of Globalworth, a Guernsey-registered real estate business investing in Romania, as well as acting as a Non-Executive Director of a number of other finance companies.
Sasha is an entrepreneur and investor with a background in the tech sector having worked for Google and Agoda.com, a Priceline Group company as well as L’Oréal earlier in her career.
An entrepreneur at heart, she started her first venture in school aged 17. Since moving to Guernsey she has been actively involved in helping nurture the local startup ecosystem including mentoring entrepreneurs in Guernsey, setting up a networking group and managing Islandmums.com, a local platform for families in businesses in the Bailiwick. Sasha is also a Non-Executive Director on the board of FitnessGenes.com, one of Afaafa's investee companies, holds an MBA from INSEAD and has lived and worked in London, Moscow, Singapore, Bangkok and Ulaan Baatar.
Head of Support Services
Vicki is the organised one who keeps the team on track with everything. She is responsible for the HR, operations and administration for Afaafa and when required its investee companies.
She has worked alongside Geoff since 2014 firstly at GLI Finance Limited and now here at Afaafa, being instrumental in assisting with the set-up and running of day to day operations. Before this, she was at Brooks Macdonald International for five years and a local recruitment agency for seven years where she set up and ran their temp and contract desk. She is an Associate Member of the CIPD and holds the Certificate in Human Resources Practice.
Outside of work Vicki loves to travel and explore new places. She also has a real passion for yoga, not only practicing daily for herself but also teaching on a regular basis, she is constantly trying to convince the team of its benefits and get them practicing too!
Fitness Genes combines DNA information with environmental data to discover a person's abilities with regards to fitness, speed, endurance and recovery. These traits give a clear view on how a body responds to exercise and diet.Website
Wazoku is an idea management software that powers collaborative innovation in companies of any size by crowdsourcing ideas from their workforce, customers, partners and the world.Website
Crowdcube is an investment crowdfunding platform, enabling anyone to invest alongside professional investors in start-up, early stage and growth businesses through equity and debt investment options.Website
Islandmums is a local community for all things family. It serves over 100 offers in the Channel Islands, up-to date local activity information and class guides plus information on how to start a business.Website
Family Traveller is a digital and print media business offering best travel guides and inspiration exclusively for families with children of any age. Their mission is to get more families exploring the world together.Website
Plain English Finance
Plain English Finance offers help and advice to explain why you can and must learn about investment – highlighting the significant advantages you have over most finance professionals.Website
AltFi is the world’s leading news site for the fast growing alternative finance space, which includes crowdfunding, P2P lending, marketplace lending and invoice funding.Website
Brismo brings efficiency to the market in loans, enabling loan originators to create credible performance metrics, and investors to deploy capital more productively and cost effectively. The Company has the broadest market coverage, from SME and consumer, to real estate and receivables, providing market leading performance metrics to a range of investor clients.Website
Kubos is working towards developing low energy consuming LEDs using proprietary cubic-GaN technology in order to bridge the under-developed region of the visible spectrum, enabling the increased efficiency of green LEDs and a reduction in the cost of LED lighting.Website
Flourish Holdings Limited is the holding company of the Carbon group of companies.
Carbon Law Partners is a commercial and private client law firm designed to create optimum conditions for Clients and Partners.
A boutique seed-to-sale cultivation and extraction company with a focus on the research and development of natural medicines and health supplements derived from cannabinoids, terpenes and synergistic nutraceutical extracts.Website
Crave is a leading provider of guest-facing Hotel Tablet and App solutions to the hospitality industry, helping hotels provide great service via tablets and smartphones worldwide.Website
Yellow Chair Portraits: Amazing Women exhibition has launched in the Candie Museum of Guernsey, celebrating the role of leading women in the community and recognising their contribution. Our own co-founder and COO, Sasha Kazantseva-Miller has been featured in the series...Read More
As I wrote at the time about the Panama Papers, the revelations in the disclosures are seldom the important part of a story such as this in the longer term. When it comes to the Paradise Papers I believe that...Read More